Milano Unica proves positively astounding. The exhibition event, on its edition number 31, took place at Fieramilano Rho, on September 8-9: 2,400 buyers visited the fair, 400 of whom were coming, rather “unexpectedly”, from foreign countries. 207 exhibitors (171 Italians, 36 internationals) participated in the fair, which was the first physical one following the lockdown period.
Milano Unica proves astounding
Milano Unica has closed its stands by enjoying a “meaningful and unexpected attendance of around 400 foreign businesses”, commented organizers. Indeed, a positive and encouraging sign while looking ahead at the recovery of the whole fashion industry. Alessandro Barberis Canonico, president of Milano Unica, pointed out: “In full compliance with safety standards, through the implementation of strict measures, we succeeded in launching a message of trust, widely shared by exhibitors and buyers attending the exhibition. I hope it will be a starting point to create a suitable ground for recovery”.
Massimo Mosiello, chief manager of Milano Unica, has gone beyond. He emphasized current difficulties, due to the present situation, alongside the smart organizational work they have carried out. He commented: “Exhibitors and buyers’ widespread fulfilment has fully compensated Milano Unica staff’s dedication and hard commitment. It was not just an image event aiming to duly represent Made in Italy top quality”. In other words, “it also turned out to be a valuable time for encounters and negotiations”.
Milano Unica is bound to inject enthusiasm and optimism into the whole set of exhibition events scheduled in Milan over these days and going on until the end of the month. Exhibitions, which are going to follow one another, will act as a synergy in the principle of #strongertogether hashtag. Here is the agenda of the upcoming fairs, which will take place in the Fieramilano Rho exhibiting area: Micam and Mipel, scheduled on September 20-23; Lineapelle – A New Point of View, on September 22-23; Homi – Fashion & Jewels, on September 19-22; TheOne, on September 20-23. Not to mention the forthcoming Milan women’s Fashion Week, on the agenda in Milan on September 22-28.
- Fairs are included in the list of valid reasons to gain access to Italy
- A New Point of View, full speed ahead: appointment on 22/23 September