The goal is simple: to tell, in the noblest sense of the word, the excellence of Italian leather. And to do so in a particularly stimulating context regarding a “future” approach.On Monday 11 and Tuesday 12 March, Lineapelle is going to be in Seoul to be the protagonist of the #sharinginnovation event. The program for the first day includes a series of meetings, debates and discussions with universities, the automotive group KYA, and contract companies. All moments in which the 360° quality of Italian leather and the constant innovative evolution of Italian tannery will be under the spotlight. During the second day, together with Mipel leather workers, we will go into detail about how the transformation of materials, first of all of leather, is triggering and supporting the “revolution of mass customization”, placing a particular focus on circular economy. Target: designer and media.