Fashion shows represent the chance to show the best aspects of Italian artisans, to give them value and show new generations the possibility of making unique collections. That’s the concept expressed by Domenico Dolce and Stefano Gabbana in sight of September’s fashion weeks. We will (finally) experience the physical return of catwalks in New York, London, Milan and Paris, after the pandemic’s restrictions. The events are all dedicated to women fashion for the upcoming summer season.
September’s fashion weeks
Physical and digital; women and men. The pandemic revolutionized fashion shows, it brought them on the web, making them more accessible and it pushed brands to mix the offer between women and men. Dolce & Gabbana already met the excitement of running a live catwalk in Venice (even with a challenging weather, as it can be seen here in photo).
“Creating and making a high-end collection of apparel and jewelry allowed us to discover or re-discover the local artisanal know of Italian craftsmanship”, said the two stylists to Il Sole 24 Ore. D&G points out how the items shown on the catwalk were unique pieces, and how it’s the perfect place to give visibility to artisans and make young consumers understand the beauty of the manual capabilities the latter possess.
Berlin Fashion Week (6 – 12 September) is the appetizer to the 4 main courses. The first one to take place without the support of other fashion fairs such as Premium and others, given their move to Frankfurt. After 2 editions conducted almost exclusively in digital form, physical events will take place in New York from September 7th to the 12th.
US fashion week will be comprised of 91 events, but most importantly it will be back to its usual level. After a couple of weaker editions due to the choice of big US brands not to participate.
London Fashion Week, on the other hand, will have a hybrid form that combines the digital approach of the last 3 seasons with what it used to be pre-pandemic (September 17 – 21). BFC-British Fashion Council has a program with over 100 designers.
It will then be the turn of Milan’s 42 live shows, from September 21st to the 27th, during which there will also be other presentations and events. Roberto Cavalli, Moncler and Hugo Boss are finally returning to the stage.
The closing will, as per usual, take place in Paris from September 27th to October 5th, with 92 brands participating. Many large French brands will take place and the finale will be dedicated to Albert Elbaz.