“Set outdoors in the UK, the Spring/Summer 2021 collection will come to life on September 17th with a live physical presentation that will be open to everyone digitally”. Burberry returns to the catwalk: the British brand announces its date for September Fashion Week. According to creative director Riccardo Tisci “fashion weeks should not be eliminated. They just need to be rethought for the world we live in now”.
Burberry returns to the catwalk
Burberry fashion show will take place on September 17 (Tisci’s lucky number), that is, on the eve of London fashion week (September, 18-22).
In an interview with WWD, Tisci points out that “in addition to models and our team, there will be no one in the place chosen for the presentation, which will be open to everyone digitally”.
The predominance of the virtual can have interesting perspectives. “We could open new spaces to our community all over the world, and give everyone the opportunity to experience the presentation together”.
Notes on fashion shows
According to Tisci, with regards to the controversial debate between physical, digital or phygital events, fashion shows should not be abolished, but rethought.
They should not be abolished for the emotion and energy they generate, “but we must acknowledge that the world is changing and that we must adapt and redefine our landscape through new forms of expression”.
Tisci recognises that physicality is fundamental, but also admits that “fashion has lost its emotional sense in recent years”. With WWD Tisci reiterated how Burberry‘s affinity with nature derives from the founder, Thomas Burberry, and has been continuously renewed through various and recent initiatives.
The designer pushes for the “democratisation of creativity and community spirit”, which he says is possible with fashion shows available to everyone. The absence of the public can be a resource: “Silence is very creative for me”.
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