Fashion raises money to support the fight against Covid-19

La moda raccoglie fondi per sostenere il contrasto a Covid-19

A large number of companies are mobilising with initiatives and donations to fight the Coronavirus pandemic. Fashion raises money to support the fight against Covid-19.

50,000 euros to Cotugno hospital from Campania footwear industry

50 shoe factories in Campania have donated 1,000 euros each to Cotugno hospital in Naples. “Despite the fact that companies are exhausted, and have been resorting to social safety nets for some time – comments Pasquale Della Pia, vice president of Assocalzaturifici -, we have decided to financially help those who struggle today at the forefront of research and assistance for patients affected by Covid-19”. “This generous gesture from Campania footwear manufacturers – adds Siro Badon, president of Assocalzaturifici – is a virtuous and concrete example of social responsibility”.

Fashion raises money

“Everyone is acting for the big centres. We want to take care of the less visible ones – reads on the Instagram account of OTB Foundation -, but equally needy. Tell us concrete examples to consider. We look forward to your contribution and together we will do more!”. “We are in dialogue with several hospitals – adds patron Renzo Rosso, from his personal account -. I hope in a couple of days to choose the projects most in line with OTB Foundation”.

Versace’s donation

Donatella Versace, creative director of the brand controlled by Capri Holdings, and her daughter, Allegra Versace Beck, reported that they want to donate 200,000 euros to the intensive care unit of San Raffaele hospital in Milan.

Sergio Rossi for Sacco hospital

Sergio Rossi has chosen to support Fatebenefratelli – Sacco Hospital in Milan with a donation of 100,000 euros. And not only that: they launched the initiative “A shoe can make a difference”. Sergio Rossi will donate 100% of the proceeds of the transactions carried out from March 14-20 on SergioRossi.com.

Santoni for Marche

#NoiSiamoLeMarche, the fundraising promoted on Gofundme by Giuseppe Santoni, has already exceeded 100,000 euros. The first payment of 50,000 euros came from the brand. The target is set at 500,000 euros. The sum will be allocated to purchase lung ventilators for Marche region heat system.

Conccinelle for Lombardy

Coccinelle also chooses Gofundme for the fundraiser called: “Coccinelle takes your heart”. The proceeds of the initiative will be donated to Regione Lombardia, which will allocate them according to the priorities of the health emergency.

Moaconcept says: it will be ok

Matteo Tugliani, founder of sneaker brand Moaconcept, joins forces with Haikure for the #ITWILLBEOK t-shirt, designed by Milanese artist Andrea Crespi. The shirt is on sale for 29 euros on the website www.moaconcept.com, and at numerous retailers. 10 euros will be donated for each item sold. With this initiative, funds are raised in favour of the Italian Civil Protection. The two sponsoring brands have donated a total of 20,000 euros.

Edhen Milano

From March 15-30, for every purchase registered on Edhen Milano website, 50% will be donated to San Raffaele hospital in Milan for the creation of intensive care units.

Prada for the hospitals in Milan

Miuccia Prada and Patrizio Bertelli have announced that they have donated two complete intensive care and resuscitation stations to each of these Milanese hospitals: Vittore Buzzi, Sacco and San Raffaele.

Giglio Group for Liguria

Giglio Group has managed to find over a million masks on the web that it has donated to Liguria. Alessandro Giglio, president and CEO of the company, will personally donate 10,000 masks to health personnel in Genoa.

Fosum and Paref

The mega Chinese group Fosun is also active and, through the Shanghai Fosun Foundation, has donated 5,000 masks to the Municipality of Milan. And, through the subsidiary Paref (French group of the real estate sector), it is helping Regione Lombardia to have direct access to Chinese producers to find the necessary material (source: Affari Italiani).

Moncler for Milan

Moncler donated 10 million euros to set up a 500-seat intensive care center at Fiera in Milan. Carla Fendi Foundation will donate 100,000 euros to purchase mechanical fans for the b health center and Policlinico Gemelli in Rome. In addition, it will donate 10,000 masks to the hospitals of Spoleto and Foligno, and to other Umbrian health organisations.

Sarah Flint for Vigevano

Since its birth in 2013, New York brand Sarah Flint has been making its collections of women’s shoes in Italy, and largely in Vigevano. The brand has chosen to help what has been the Italian shoe capital for many years. Thus from March 17th to 24th, 25% of the proceeds of the sales made by Sarah Flint will be donated to the two hospitals in Vigevano, thanks to an agreement signed with Lions Club International. “At this moment, before feeling good and looking cool, something good has to be done”, is more or less what the designer 8who studied in Italy) wrote to explain the initiative. Flint underlines her closeness to her team of Italian craftsmen, and to the whole population “showing courage and resilience”.

Young entrepreneurs

The Young Entrepreneurs Group and the “Private Health” section of Confindustria Centro Adriatico, in synergy with the Young Entrepreneurs Group of Assolombarda, activated a fundraiser on GoFundMe. It’s called #NonLasciamoIndietroNessuno and wants to support the hospitals of Fermo and Ascoli Piceno.

In the photo: left, Renzo Rosso (Shutterstock); centre, Donatella Versace (Shutterstock), right, Giuseppe Santoni (archive)

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