In 2018 second quarter Puma’s sales increased by 15%, and revenues went beyond one billion euros. From April to June, the sport brand, recently spin-off from Kering group, had to face remarkable operating expenses (Opex), which exceeded 11%; nevertheless, their earnings before interest and taxes (Ebit) turned out to be very positive, as they went up by 33%. “All country areas and all business units are expanding in double figures”- remarked, in his release, Bjørn Gulden, chief executive officer of the brand -. In the first six months of the year, when our group enjoyed a boost by 18%, we realized that products trends were changing swiftly, as much as customers’ personal style, as for footwear especially. Yet, thanks to our fast attitude and responsiveness, we faced the situation in a timely manner”. Business figures confirm that: in the second quarter, Puma’s Footwear unit carried out a very rewarding performance, as sales went up by 10,4% (511 million euros in terms of revenues). Biannual turnover amounted to 1,1 billion euros (+13,5% on the whole).