The silence of the parties (which smells of confirmation of Sergio Rossi’s handover to Massimo Bonini). The role of Amina Muaddi and that of Piquadro, which is slipping away. The second news of the sale of the Romagnolo shoe factory, which La Conceria circulated first, awaits only the official announcement. At the operational level, the handover has already taken place, according to our information.
The transfer of Sergio Rossi to Massimo Bonini
Sergio Rossi doesn’t deny it, but it’s not releasing a statement. While from Massimo Bonini, at the moment, they do not respond to our request for comment. What’s missing, then, is the officiality of the transaction that sees the platform active in the development and wholesale of footwear, handbags and fashion accessories take over the Sergio Rossi shoe factory from the Chinese Lanvin Group.
The role of Amina Muaddi
The bridge between Bonini and Rossi is the Amina Muaddi brand. Which produces the footwear in the San Mauro Pascoli factory and then distributes it through Massimo Bonini’s network. Amina Muaddi would be affected by the tensions that have gripped the luxury market, while remaining a brand with high potential. The Sergio Rossi factory, with its expertise, would still be synergistic within the Massimo Bonini footwear-focused business.
But not Piquadro
In 2021, when Investindustrial was looking for buyers for Sergio Rossi, potential ones included Piquadro, Bally International and Marquee Brands (source Il Sole 24 Ore). Now the market has once again presented the opportunity to buy the shoemaker, we exclude Bally, which has changed ownership and is committed to coming out of the crisis, while Piquadro is a healthy group and always on the hunt for opportunities. But this time there were no conditions to try again to buy Sergio Rossi. Marquee Brands also made other choices: last January it acquired Laura Ashley from Gordon Brothers, a homeware, lifestyle, and fashion company. It also wanted to take Dockers from Levi Strauss & Co. in May, but the unstable economic situation related to tariffs forced Marquee to abandon the deal, opening the door to Authentic Brands Group, reports WWD.
Read also:
- Massimo Bonini is reportedly in advanced negotiations to take over Sergio Rossi
- New synergies: Giorgio Fabiani sells part of Massimo Bonini
