2019 a difficult year for German Gabor, now focusing on Men’s goods

2019 difficile per i tedeschi di Gabor che puntano tutto sull’Uomo

Sales down for Gabor in 2019. “The fault lies with the decrements of local retailers”, explains the German company, which remains positive for 2020 thanks to its improved performance of 2019’s second semester. But the difficult 2019 for German company Gabor could generate another positive news. In other words, the future performance of the business’ first men’s footwear collection.

8.1 million pairs

Gabor Shoes AG closed 2019 with 8.1 million pairs of shoes sold and a revenue (including licenses) of 362 million euro. A dual decrease, since in 2018 9 million pairs were sold and the revenue was of 377 million euro. The company’s export quota accounts for about 50% of the total. The Gabor and Rollingsoft brand names sold 7.5 million pairs combined for a value of 318 million euro (333 million in 2018). The license for the Camel brand, on the other hand, brough 34 million euro to Gabor, in line with 2018. Other licenses were worth about 10 million euro.

Retail contraction

“The contraction process of the retail segment continued into 2019, in Germany as well as abroad. This was evident for our company as well”, comments the group’s CEO Achim Gabor. “yet, there have been signs of a more stable future during the second half of the year. Our sales on some markets have begun growing once more, along with the number of orders. Our new men’s footwear brand, Pius Gabor, will start selling for the fall-winter 2020-2021 collection: it was well liked by our commercial partners”. The collection’s focus is on sneaker and boots for the mid-high segment”.

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