While celebrating its fiftieth anniversary, Micam (scheduled on September 15-18, it will take place in the Rho-Milan fair area) will host the Players District, a new space, located in hall 7, fully dedicated to outdoor and sport footwear. It is going to be quite an event to explore a more and more dynamic world: here sneakers are both casual shoes, to walk in town, and training shoes for high-performance sport activity. Not only fashion then, but also a real lifestyle. Bjorn Borg, CMP, Dolomite, Joma Sport, Lotto, Skechers and several more brands, among others, joined the event promoted by the most important international footwear exhibition.
Inside the Players District, they are going to set up The Arena, a special space where performers and various initiatives will take stage, aiming to express and shape dynamic actions turning into sport. Only hi-tech shoes can turn such dynamic action into legendary victories.
While presenting the Players District paramount innovation, Micam aims to reinforce its leadership in the current landscape of exhibition events exclusively dedicated to footwear; yet, at the same time, the fair also wants to keep up to date, therefore looking ahead at the future, towards changing trends and most emergent market niches, in Italy and all over the world.