Mulberry closes its boutique in Paris, meanwhile Hermès reopens in style in Milan. Sliding doors in high-end retail. The English brand decided to withdraw early from the rental contract for the Parisian store. Why? Due to the decline in tourists in pandemic times. Meanwhile, after a year, the French fashion house has completed the renovations and reopened the store in via Montenapoleone, the largest outside France.
Hermès reopens in style
“The spirit of Faubourg 24, moves entirely to Via Montenapoleone 12 – is the comment of Axel Dumas, president of Hermès -. In a year, in which Italy has been deeply affected by the health crisis, we are pleased to welcome our Italians customers, whom we thank for their loyalty”. It was reported by the agency AdnKronos, which also provides the photo. The brand has been present directly on the Italian market since 1987. The new space is 950 square meters, and is the largest European store outside of France.
It features a staircase with leather handrails and, on the third floor, there is an atelier that houses an expert leather craftsman and a tailor shop. The boutique reopened on Thursday, July 8. For the occasion, Hermès has launched a special capsule limited edition. This includes a silk twill yoke, a Constance bag, a skateboard and a longboard, all with the Faubourg Tropical pattern. High quality piece is a leather Gris-gris in the shape of a cocktail glass, as a tribute to the Milanese tradition of the aperitif.
Mulberry will close its Parisian shop at 275 Rue Saint Honoré. The British brand said it is withdrawing from the lease of the venue, and plans to close it by September. At the same time, notes Fashion United, the brand plans to reopen a new store in the French capital “once international tourism returns”. Mulberry will use the savings generated by the closure (10.8 million pounds after tax) to strengthen the cash position, and support investment opportunities “in line with its strategic plans”.