Ballerina brand doesn’t intend to “lower quality to reduce price”

“It doesn’t pay to lower quality to reduce price. It’s a lever that doesn’t pay in the end”. Paolo Lecchi, at the helm of the Ester shoe factory in Garlasco (Pavia), best known for its Ballerina brand, is convinced. The company, founded in 1958, has 50 employees and relies on production split between private label…