A nostalgic rebranding. Relaunching a brand born in 1952 (and failed in the 1980s), taking archive models and offering them in a modern key. This is the strategic key utilized for the rebirth of Atalasport, an entity that lived its golden years thanks to football shoes (between ’59 until the late 1970s) collaborating as technical…
BEAR relaunches Atalasport and bets on the power of nostalgia
