Digital and Italian goals for Spanish footwear manufacturer Pedro Garcia, which aims at +15% in 2019

Pedro Garcia, a Spanish brand, aims to augment its turnover thanks to online sales. They also rely on Italy’s market, the fourth most important after the United States, Asia and Middle East. The company was founded in 1925 by the grandfather of Mila (chief executive officer) and Pedro Garcia (creative director), the brothers who took over in the management of the shoe factory after their father (Pedro Garcia) passed away, two years ago. At present, the brand’s turnover is about 13 million euros: the aim of the Garcia brothers is to increase revenues by 15% throughout the year, mostly thanks to online sales, which currently account for 10% of the company’s earnings. As for digital business, they are going to look at China most of all – pointed out both Spanish entrepreneurs on Fashion Magazine website. In their latest collection, they focused on leather (especially suede and kip); the entire manufacturing takes place in the brand’s headquarters, based in Elda, near Alicante.

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