Fred Perry Holdings took over the brand George Cox. The two companies have been collaborating for some time: the last chance is the Nicholas Daley Spring/Summer 2020 collection. George Cox, therefore, will join the portfolio of brands owned by Fred Perry, including the eponymous brand and Lavenham, owned by the Japanese Hit Union.
Fred Perry Holdings
George Cox Footwear will be integrated into the Fred Perry Group’s long-term investment strategy. This will give them access to the group’s global distribution network and digital experience. Adam Waterfield will remain in his chair as CEO, while Steve Gollings will remain in charge of operations. The premium production of the brand, carried out with the Goodyear method, will remain in England. George Cox will explore the possibility of producing in Portugal as well.
George Cox is a fifth-generation family business. It started its business in 1906, with only two styles, the Derby and the Oxford, both of which are handcrafted with high quality leather. As Fashion United tells, the brand took off in the early 1950s, when George Cox began expanding into fashion. And later, in the 1970s, within British culture. It was the Sex Pistols’ Malcolm McLaren who cleared the brand when he stated: “My pair of George Cox creepers were probably one of the most important things I’ve ever bought”.