Differentiating brands and production to be able to reach as many clients as possible within one segment. MNG, company headquartered inside Nola’s CIS (Naples), divided its business in three. The brand Pierfrancesco Vincenti will focus on Italian retail with shoes made near Naples with Italian leather. The brand MNG Collection on the other hand makes…
MNG uses the 3s approach: 3 segments, 3 materials, 3 prices
