Nine West, a made-in-Italy capsule to raise positioning

Nine West, una capsule made in Italy per alzare il posizionamento

A made-in-Italy capsule to raise the brand’s positioning. It’s the (partial) response of Nine West to the current challenges: shutdown of the Russian market, increase of raw material prices and other costs, supply chain difficulties. Nine West is a brand owned by US-based ABG-Authentic Brands Group, of which Brand Park, the Italian subsidiary of Turkish group Flo…

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