The approval has come. The EU Commission approves Golden Goose transition to Permira. The acquisition, therefore, does not raise competition issues according to the EU Merger Regulation. The British financial company is authorised to take over Sneakers Maker, the company that owns the shoe brand, now owned by the Carlyle fund.
Golden Goose to Permira
“The EU Commission – states the communitarian body’s statement – concludes that the proposed acquisition does not raise competition issues. The overlaps between the activities of the companies on the horizontal level and the relationships on the vertical ones are really limited”. The closing of the transaction, valued at 1.3 billion euros, is now closer.
Plans for Golden Goose
Permira already knows the footwear market thanks to his participation in Dr. Martens. A brand that, it is worth mentioning, could be the protagonist of a sale operation on the same track, but in the opposite direction: the British company, that is, is in negotiation for its sale to Carlyle. Permira, going back to Golden Goose’s prospects, would have already decided how to reformulate governance. Maureen Chiquet, former Chanel global CEO from 2007 to 2016, is ready to be the president of the brand.