What Prada needs to hit the 5 billion goal

What Prada needs to hit the 5 billion goal

Prada: China, and leather goods. In January 2021, Patrizio Bertelli, CEO of the Italian brand, declared that he wanted to hit the goal of 5 billion euros in revenues within a maximum of 5 years. A feasible goal, of course. But that can hardly be achieved without growth in China and without consolidating and strengthening…

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