Prada: China, and leather goods. In January 2021, Patrizio Bertelli, CEO of the Italian brand, declared that he wanted to hit the goal of 5 billion euros in revenues within a maximum of 5 years. A feasible goal, of course. But that can hardly be achieved without growth in China and without consolidating and strengthening…
What Prada needs to hit the 5 billion goal
![What Prada needs to hit the 5 billion goal](https://ehj4gaypy53.exactdn.com/wp-content/uploads/2021/06/prada-cleo-cina-cinque-miiliardi.jpg?strip=all&lossy=1&sharp=1&fit=885%2C413&ssl=1)