The Freda Salvador case, sneakers (and not only) made in Spain with Italian leathers, liked by top models

In just one season, it has become one of the reference brands for top models, mainly producing sneakers. It’s called Freda Salvador, it’s a female brand designed in Sausalito (California) and produced with Italian leathers from a family factory in Elda, Spain. The two founders are Megan Papay and Cristina Palomo-Nelson, who settled down in California after different professional paths, but both contextualised in the footwear industry. Papay has specialised in public relations since his first job at Calvin Klein. Palomo-Nelson’s grandfather, on the other hand, owned a shoe factory in El Salvador. The reference model is open with a “V” shape between heel and front, a stylistic choice applied not only to sneakers (cost: $300-325), since the collection embraces mules, slip-ons with shearling interiors, oxfords and moccasins, ballerinas and ankle boots with low heel (525 dollars). The white sneaker was sold out in a few hours when social media showed it at the feet of the supermodels Gigi Hadid and Kaia Gerber.

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