The winner of the Drapers Footwear Awards 2018 is… Vans or DrMartens? Skechers or Kat Maconie? Find out more…

Vans are the brand of the moment, while Ted Baker are the fashion brand of the year, both for men and women. DrMartens also won two awards: best footwear marketing campaign, with Gabor’s sponsorship, and best shoe store design (namely, the brand’s flagship store based in Camden, London). Likewise, Skechers got two awards as well: best brand of the year for children’s footwear and for mainstream men’s footwear (Gabor won the women’s one). Such are the most important recognitions conferred at the Drapers Footwear Awards 2018, whose ceremony took place yesterday at London Grosvenor House. Kat Maconie (fashion designer of the eponymous brand) won another prestigious award: best Footwear Designer of the Year, since “Maconie’s projects and works actually stand out among the others: on the one hand, they clearly express the brand’s identity, on the other hand they are very easy to wear and have the wow factor”. Jimmy Choo as well got two awards: best premium and sport fashion brand. As for Vans, the panel of judges remarked that “the brand’s investments are outstandingly rewarding; furthermore, it proves to be a cool brand, with a strong ability to be still appealing to new supporters in the next generations”. Italy did not take any award.


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