The results from the last TheOneMilano were a bit in the gray, admits CEO Elena Salvaneschi. And it was difficult to have it another way, even more so for leather. The war in Ukraine and the consequent international repercussions on Russia have impacted a market that is of high importance for the segment. And now, admits Selvaneschi to Fashion Network, companies that haven’t prepared for a plan B are the ones suffering the most. Which ones? “Those that had gotten comfortable with the Russian market, with its large clients – she says -. It’s not just Italian companies. Take Greek ones for example, that live on the Russian market also due to the geographic closeness”.
Those that had gotten comfortable with the Russian market
The Russian Federation was too good a customer to not get interested. “It always bought so much continued Salvaneschi –. It nearly covered all needs of a small or medium-sized business. In some countries, it was worth 80% of the entire revenue”. The CEO of TheOneMilano isn’t holding a classroom: to diversify the marketplace, it was necessary to invest on more fronts. Yet, it’s not easy to do, “because companies aren’t that liquid, they fear the post-Covid period, geopolitical instability and may even have been impacted by forced layoffs”. The point is that “those that were able to differentiate, dedicating themselves to widening the portfolio towards smaller clients around different regions, or even by fragmenting quality and colors, had less impacts from the Ukrainian conflict. Of course, it’s a more difficult way to work, but it’s a lot less dangerous”.