10 million dollars and 104 million followers: Selena Gomez is the new face of Coach (with a collection of bags in sight)

Coach made it known at the end of the celebrations for its 75 years that the 24-years-old Selena Gomez will be the new face of the advertising campaigns of the brand. The contract is mind-boggling, $ 10 million, and it envisages that the star will design her own line of handbags. Stuart Vevers, the creative director of the brand, said he “wanted to go ahead and explore what the next generation wants from luxury and fashion.” Selena Gomez, who has already been the face of Louis Vuitton in 2015, is the most followed person on Instagram ever, with over 104 million followers and his career as a singer and fashion icon has enabled it to amass a fortune estimated in $ 45 million.


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