Launer, the Queen’s favourite bags use Italian leather to fly high: +167% in seven years

Launer, the bag brand most loved by Queen Elisabeth, increased its own turnover, in 2018, by 23%, as revenues reached 4 million British pounds. Compared to 2011 turnover, which amounted to around 1.5 million pounds, sales enjoyed a considerable boost by 167%. The brand did not want to make public its profits, as reported by Drapers, though they remarked that 2011 proved to be a turning point, as they “added new colours to traditional black, brown and blue tints”. Yet, the business boom was not driven only by such renovation in terms of range of colours. On top of that, Launer also revised their portfolio of clients, aiming to younger customers on average (prior to 2011, most of their customers were over 50 years old). The brand’s ideal client is currently 37. That is, a “post-Millennials”, who has been giving new vitality and energy to the brand, which makes use of Italian calf leather. Retail prices range from 72 pounds, for a small leather goods accessory, to 2,270 pounds for a bag. The products of the brand, which has been running its own e-commerce portal since 2008, are for sale at Selfridges, Fenwick, Harvey Nichols and Fortnum & Mason; they also have a store in Shanghai and another one in Mitsukoshi, Japan.


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