There are two reasons why Jonathan Akeroyd chose Daniel Lee to head Burberry’s style direction. The first is chauvinistic, so to speak: to bring back, after Riccardo Tisci, an Englishman to head the British brand. The second is curriculum-related: because Lee is a former Bottega Veneta. And for Burberry, which wants to double its share…
“Lee? Ideal for developing the bag: he is a former Bottega Veneta”
![“Lee? Ideal for developing the bag: he is a former Bottega Veneta”](https://ehj4gaypy53.exactdn.com/wp-content/uploads/2022/11/burberry-bags-885x413.jpg?strip=all&lossy=1&sharp=1&ssl=1)