Gucci and Prada need to reinvent themselves to compete. With handbags at the center of their strategies, say analysts. Kering’s admiral brand is looking for a higher positioning: less fashion and more classic items. While the company led by Miuccia and Patrizio Bertelli must become stronger in the leather goods’ category if it hopes to reach…
Analysts believe Gucci and Prada need to reinvent themselves to compete
