Stop to licensing. Development of an organisation with business units for each product category. Focus on the brand. Following these three guidelines, Francesca Bellettini, CEO of Saint Laurent, has taken the brand from its 2013 turnover of 500-600 million euros to the more than 2 billion euros it will earn by the end of 2021….
Bellettini, Saint Laurent: we are at 2 billion, we will go beyond 3 billion
