Burberry in the eye of the storm: how can it turn itself around?

Burberry in the eye of the storm: how can it turn itself around?

Does Burberry need to become the Coach of the UK to lift itself up? The strategy of elevating the brand’s positioning is not yielding the desired results. Not even after many years and huge investments. Now the British brand is in the eye of the storm because it may cut hundreds of jobs. Should it,…

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