CHANEL‘s appetite is not going to calm down. The French brand has not only acquired (last July) Tuscan tannery Samanta. Not only they are about to finish the same operation by becoming the owner of Degermann‘s French drums. As reported by US Women’s Wear Daily newspaper, CHANEL has put in its portfolio 40% of the capital of two important Italian manufacturing players. Specialisation: leather accessories. But not only. The Parisian fashion house has also acquired 34% of the compatriots of Grandis, a productive hub focused on clothing (including leather). Total investment to complete the three operations: 169 million dollars.
One, two Italian
WWD reports that CHANEL has entered the capital of Renato Corti. The company, as stated online, “produces in Milan and Florence”. And it is “leader in the leather goods sector, able to develop any type of product, with a particular vocation towards the luxury market”. The same operation has called into question Mabi International. Owners of the brand Mabiani, they are productive partners not only for CHANEL, but for other luxury brands too.
Not suppliers, but contributors
Why these investments? Bruno Pavlovsky, president of CHANEL Fashion Division, explains this directly to WWD: “If we want to remain the leader of luxury for the next 20 years, we must make investments and take risks in areas that we consider fundamental for the future. We are not doing a mere acquisition policy, but rather we aim to ensure that these suppliers also remain important contributors to the development of our products”.
Image from chanel.com