Particularly significant movements for two leading brands of Italian luxury. In short: Chiara Ferragni enters Tod’s, Paul Andrew leaves Salvatore Ferragamo. The Florentine brand, in fact, has officially confirmed the departure of its creative director (in the box), given for certain by rumours and indiscretions. Ferragni, on the other hand, joining the Board of Directors, in a certain way returns to Tod’s. In fact, in 2017 she had already collaborated with the brand led by Diego Della Valle developing the #Chiaralovestods project (in the photo).
Chiara Ferragni enters Tod’s
“We are confident that Chiara’s knowledge of the world of young people, combined with the experience of the members of the Board of Directors, can build a thought group dedicated to projects focused on solidarity with others”. All this, reads the note released by Tod’s, “with strong attention to the world of young people who, as never before, need to be heard”.
A knowledge that “will certainly be precious. Furthermore, together, we will try to build solidarity and support projects” commented Diego Della Valle. “Joining the Tod’s group – underlined Chiara Ferragni – means giving a voice to my generation with one of Italy’s excellences in the world”.
Paul Andrew leaves Ferragamo
Starting in May, Paul Andrew will no longer be Salvatore Ferragamo’s creative director. Thus, the changes within the Florentine brand continue, which, therefore, wants to turn the page from a stylistic point of view too. Confirmed, therefore, the recent rumours published relating to the release of the designer. Rumours that the Italian company had not confirmed.
Ferragamo has not appointed a replacement, and Andrew’s role is expected to be taken on by a team of 30 designers. Temporary choice, it seems. In fact, a source close to the company told Reuters that Ferragamo plans to hire a new creative director, but does not want to rush times given the difficult market conditions.
Paul Andrew joined Ferragamo in 2016, as creative director of women’s footwear. In 2019, he moved on to manage (for the first time in the history of the brand) all product categories. The designer also designed his own line of shoes (closed in 2019). Now, he will undertake a new autonomous project.