French luxury groups take the field to fight Coronavirus. Kering donates 2 million to hospitals: the brands that belong to François-Henri Pinault’s company undertake a joint donation to the main Italian health organisations. LVMH group will instead concentrate the production of some of its companies on hand sanitiser gel to be donated to French hospitals.
Kering donates 2 million to hospitals
Gucci, Bottega Veneta, Yves Saint Laurent, Balenciaga, Brioni, Pomellato and Alexander McQueen have donated 2 million euros together. The money will be donated to healthcare facilities in the four Italian regions where the brands are most present. Namely Veneto, Lombardy, Tuscany and Lazio.
Hand gel from LVMH
“Faced with the risk of gel deficiency observed in France, Bernard Arnault asked LVMH’s perfume and cosmetic branches to take action to produce and offer hydro-alcoholic gel to the authorities”. The French luxury group has thus announced the conversion of part of its production. Ready to answer the CEO’s call are Christian Dior, Guerlain and Givenchy. In the first week alone, 12 tons of gel should be produced. The product will primarily go to 39 French public hospitals.