LVMH’s latest moves: the French luxury giant is preparing to open stores in China, sensing a recovery in the local market. In 2026, the CEO of its most important brand, Louis Vuitton, could change. The use of the Parisian property originally intended for the Maison des Métiers d’Excellence project will also change.
LVMH’s latest moves
Louis Vuitton, Dior, Tiffany, and Loro Piana are expected to open multi-story stores in Beijing in December, as parent company LVMH is considering further expansion if signs of recovery in the Chinese market become stronger, Bloomberg reports. According to Bloomberg, LVMH is also in talks to open a new Dior store in a shopping mall in Shanghai in 2027. The opening of the new stores in Beijing (construction work began in early 2023) would be one of LVMH’s biggest launches in recent years. This confirms that the group believes in a turnaround in the Chinese market.
Management changes
According to Miss Tweed, Pietro Beccari may step down as CEO of Louis Vuitton in 2026 and could be replaced by his deputy Damien Bertrand, former CEO of Loro Piana. The publication claims that Beccari has slowed down his work pace for personal reasons, which has already increased Bertrand’s influence within the brand.
And in terms of intended use
Another piece of news has been revealed by Glitz.Paris: LVMH purchased a building in Paris in 2023 for €55 million. It was supposed to be the future home of craftsmanship, namely the Maison des Métiers de l’Excellence. It was supposed to be, because the Arnault family, which runs the group, seems to have changed direction. “They are downsizing the project. There will no longer be a Maison des Métiers de l’Excellence, but only offices”.
This is the indication that can be read in the note from the municipal offices of the French capital and viewed by Glitz.Paris. The note approves the change of use of the premises, which were to be transformed into a showroom of arts and crafts open to the public, following the example of Chanel’s 19M center, with the aim of attracting young people to the craft trades. Now, however, it seems that the same premises will be used for internal staff training.
