Lady Dior is now in its fourth edition: eleven fashion designers to compete

Quarta edizione per Lady Dior: undici artisti alla prova

One bag. Eleven fashion designers. Their common denominator is the Dior Lady Art contest, which is now in its fourth edition. What is the aim of the project? To reinvent an iconic bag, so called as a tribute to Princess Diana. Lady D used to wear it several times, therefore making it very popular. It was first for sale back in 1995. Since then, they kept selling it successfully, as positive trend never dropped remarkably.

The artists

They appointed the following artists to reinvent the bag: Joana Vasconcelos (from Portugal), Rina Banerjee (from the USA), Wang Guangle (from China), Marguerite Humeau (from France), Jia Lee (from Singapore), Maria Nepomuceno (from Brazil), Mickalene Thomas (from the USA), Kohei Nawa (from Japan), Eduardo Terrazas (from Mexico), Raqib Shaw (from London) and Athi-Patra Ruga (from South Africa).


While creating bags, designers have made use of a number of techniques, such as embroidery and patchwork, and applications, as well as different methods of printing on fabric, and 3D print. Each artist selected a different material. They have already unveiled a few models: Athi-Patra Ruga, for example, made use of blue coloured lamb skin. Rina Banerjee, instead, chose black glossy calfskin with led inserts.

The presentation

They are going to present the collection in Shanghai, in November, and in Miami, in December, during the Art Basel Miami Beach. They are due to launch bags worldwide in January 2020, in 26 stores and online as well. Selling price will range from 4,000 to 14,000 US dollars.


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