The transaction will cost a total of 6.5 billion euros, paid for two-thirds with cash and one-third in Hermes titles and will allow Dior Group and LVMH to be under the same management. The Arnault family has announced that it aims to unify two branded but distinct brands. The Arnault family holds 74% of the Dior holding, which controls 46% of LVMH, which is owned by the same family as the Sole 24 Ore reports. “We have not yet confirmed that we will acquire 100% of Christian Dior, but we have bid for the 25.9% share of the brand we still do not own.” “We will see if this offer will be accepted and in what terms,” said Bernard Arnault. In the event of an acquisition, CM-CIC analysts stated that this merger would be “a simplification that had been expected for 25 years”. The move also allows the Arnault family to get rid of its remaining Hermès stake in the 2014 climbing attempt. On the other side of the pond, a firm has decided to abandon the fashion of luxury to dedicate itself to the high-end cafeteria as reported by USA printing. The Reimann family (JAB group) announced its intention to sell its share of Jimmy Choo. Bally and Belstaff’s stock packets could also be released, ending in the fashion industry trend begun in 2007. Why? To focus efforts on the coffee and catering market.