Luxury: will half the brands disappear or is the booming performance just beginning?

Luxury: will half the brands disappear or is the booming performance just beginning?

Analysts are split when it comes to the future of the luxury segment. Some say that up 50% of high-end brands will disappear by 2030. It will happen because “they don’t have a convincing, precise and emotional story, told through the eyes of consumers” and thus uncapable of transmitting emotions and excite young consumers. The…

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