LVMH Métiers d’Art lands in Japan. The French giant has created its Japanese subsidiary, entrusting its head to Emina Morioka (pictured). The structure will cultivate the Asian country’s craftsmanship and know-how, and promote its connection with luxury brands. We can therefore expect a repeat of the operations carried out in Europe by Métiers d’Art, founded in 2015, which invested in companies active in leather goods, tannery and metalwork.
LVMH Métiers d’Art lands in Japan
LVMH Métiers d’Art is expanding the reach of its arts and crafts techniques with LVMH Métiers d’Art Japan. The subsidiary will be committed to “preserving and promoting Japanese know-how by offering better access to major luxury brands, mostly European,” says Jean Baptiste Voisin, chief strategy officer of LVMH Group and president of LVMH Métiers d’Art. Matteo De Rosa, CEO of LVMH Métiers d’Art, emphasises that Morioka’s function will be to connect the two cultures, “highlighting Japanese talents and creating the necessary links between them and our maisons and, more generally, our industry”.
Its journey since 2015
LVMH established Métiers d’Art in 2015 to help its subsidiary fashion houses build a strong supply chain of rare materials, as well as education and training for the luxury industry. The company manages its supply chain in France, Italy and Spain. Its activities range from breeding with its partner Domaine des Massifs, to the Roux, Masoni and Riba Guixà tanneries, and on to leather garment production with Robans. In exotic leathers, it is active with breeding in Africa, Australia and the United States. It also owns Heng Long tanneries in Singapore and Italy. For metals, it controls the companies Menegatti, GBJM and Jade.