Fashion soundly drives LVMH’s business success. In fact, in 2018 first six months, the luxury French giant’s sales increased by 10% on annual basis, therefore reaching 21,8 billions euros, in terms of revenues, and 4,6 billion euros (+28%) in terms of profits. The holding made known that their Fashion & Leather Goods unit has been carrying out the best performance: it is actually worth over one-third of the global turnover (8,6 billion euros, rising by 25%) and half of the overall profits (2,8 billion euros, +27%). Such outstanding accomplishments have been mostly driven by new, fresh and creative energy, which revitalized all the brands: most of all Louis Vuitton, which did benefit from the action taken by Nicolas Ghesquière and Virgil Abloh, and Dior, which positively welcomed Kim Jones. Likewise, Fendi and Loro Piana are “expanding” as well; meanwhile, looking at that, Hedi Slimane is due to make her debut, in September, at Céline. Waiting for it. Despite geopolitical instability and unfavourable rates of exchange, in 2018 LVMH expect to “gain market shares after launching new products and expanding their business in the emerging markets”, not overlooking costs though.