Mayhoola CEO explains luxury exploit without mincing words

Mayhoola CEO explains luxury exploit without mincing words

It took Rachid Mohamed Rachid to tell it like it is, without mincing words. To acknowledge in public, with cynicism or pragmatism depending on one’s point of view, what are the deep mechanisms that underpin the incredible performance of the luxury biggies: “Today, the more exclusive the products, the higher the demand. The most powerful…

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