Deckers and Skechers hang on sneakers to boost their business, while running at different pace

Deckers and Skechers say thanks to sneakers. In the second quarter of the year (ended last September 30), Deckers Brands recorded a net sales increase by 4%, as revenues reached 501,9 million dollars in terms of value. Incomes went up by 3,3% at fixed rates of exchange. The company announced that stock profits rose up to 2,48 dollars per share: in 2017 same period each stock was worth 1,54 dollars. Hoka One One sneaker brand (picture left) recorded an increase by 28,4%, as revenues amounted to 52,1 million dollars. Conversely, UGG net sales decreased by 1%, that is, 396,3 million dollars; Teva revenues went up by 0,6% (21,5 million dollars), while Sanuk brand sales dropped by 9,4% (that is, 13,8 million dollars). “The augmented profitability of UGG brand, along with the business expansion of Hoka One One, drove consistently our accomplishments achieved in the second quarter of the year: in fact, both sales and stock profits went beyond expectations”, announced Dave Powers, president and chief executive officer of the company. As for Skechers US footwear manufacturer, they have been running even faster than Deckers: in fact, in 2018 third quarter period their revenues increased by 7,5% (+8,5% at fixed rates of exchange), therefore reaching the record amount of 1,176 billion dollars, while net profits went down to 90,7 million US dollars. The company’s profit margin dropped down to 7,7% compared to 8,4% last year. As for exports, they are worth 55%. The company, listed at the New York Stock Exchange, is currently hiring over 11,000 employees all over the world; they run over 2,600 stores.


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