Prada too is courting the VICs (aka the Very Important Clients) and preparing a mega-investment in Milan. “We have been working to win over certain luxury customers with a specific offer tailored to the high-end, through specific services and spaces within our distribution”, says the brand’s CEO, Gianfranco D’Attis, who gives the example of the…
No “extraordinary increase” for Prada, courting the VICs
