Not just Tod’s. Countless masterpieces restored thanks to luxury brands

A grand celebration was held to mark the completion of the first phase of restoration of Rome’s Colosseum. The Tod’s Group has invested a total of 25 million euros in restoring this Roman treasure, a project which began in 2013. Around 300 guests attended the exceptional evening, hosted on 1 July by the Della Valle brothers at the Flavio amphitheatre. And just a few days later, on 7 July, further celebrations took place to mark Fendi’s 90th birthday. A spectacular stage was provided by the Trevi fountain, which the brand has restored (investing 2 million euros and 17 months of work) as part of the “Fendi for Fountains” project. Next in line are the Roman fountains of the Janiculum, of Moses, of the Nymph and of Peschiera. The world of high fashion – art’s greatest modern-day ally. Continuing in the same vein, Dolce & Gabbana, to mark 30 years of activity, are set to host a series of events in Naples. The brand has paid 50,000 euros to the city of Naples for the use of the Decumani area, a Unesco World Heritage Site. Similarly, last April, over twenty brands (including Armani, Gucci and Trussardi) hosted a charity auction to support the restoration of the Cathedral of Milan. Meanwhile Salvatore Ferragamo donated 600,000 euros to the Uffizi in Florence for the restoration of 42 canvases, while Renzo Rosso, owner of the Only the Brave Group, invested 5 million euros in the Rialto Bridge. Fashion entrepreneurs, but patrons too.


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