“We wanted to fully comply with the sanctions laws on Russia”. This is how Bruno Pavlovsky, president of Chanel’s fashion division, explains the closure of its boutiques in Russia, as well as the policies on Russian purchases abroad that have caused so much controversy. Pavlovsky, so far the only candidate for the presidency of the Fédération de la Haute Couture et de la Mode, also talks about the “excellent” results recorded by the fashion house in 2021.
Sanctions for Russia
“The Russia effect is obviously dramatic, so you have to be agile,” Pavlovsky (pictured, archive) tells Fashion Network. “You have to find the resources to react. We wanted to fully comply with the sanctions laws against Russia. We had to inform all our customers that our products could not be imported into Russia”.
In a couple of weeks, Chanel will publish its annual results for 2021. The president of the fashion division anticipates that the year was “excellent”. And he explains the performance by “the hard work of our teams with our local customers” and by “the exceptional success of ready-to-wear” in addition to handbags and accessories. Regarding this, Pavlovsky notes that customers have welcomed the “fine changes: I would like to have a performance like that of 2021 every year“. The manager reveals that Chanel plans about 10 new openings per year. About 20 boutiques will be refurbished. Many of which will be in Asia and China this year. Finally, Pavlovsky confirmed that Chanel is not thinking about brand extensions such as “men’s lines, furniture or kidswear”.