Prada is unstoppable, or so it seems after the brand released its third quarter figures. Miu Miu’s growth is still stellar: +41%, and so Prada group crosses the 4 billion euro revenue threshold in the nine months. And above all, it chalks up another quarter of growth, bringing the consecutive positive streak to 19.
Prada is unstoppable
The Prada Group presented financial data for the third quarter 2025 and the first nine months of the year. From January to September, net revenue amounted to 4.07 billion euros, up 9.3% from the same period in 2024 at constant exchange rates (up 6% at current exchange rates). Retail sales, which account for 90% of the group’s net revenues, rose 9% in the first nine months and 8% in the third quarter.
Different performance
Brand performance varied widely among brands. Prada, which is worth two-thirds of the group’s total sales, declined 1.6% in the nine months and -0.8% in the third quarter. In the July-September period, performance improved slightly from the previous quarter. Miu Miu maintains a solid growth trajectory, with retail sales at +41% in the nine months and +29% in the third quarter with a rather high comparison base (+105% in 2024 compared to 2023). Footwear brand Church’s recorded +10% in the third quarter and +6% in the nine months, confirming the upward trend. At market level, the +10% achieved in Asia Pacific stands out, with an improvement in China, while the Americas grew 20%.
The reasons according to Bertelli
Patrizio Bertelli, chairman of the Prada Group, says that “Creativity, products of excellence and craftsmanship” are the secrets of the company’s success. Andrea Guerra, CEO of the group, points out that the Prada brand has “registered an acceleration compared to the previous quarter”, while “Miu Miu has maintained a sustained growth trajectory for the past 4 years, confirmed again this quarter against an exceptional comparison base”. Bernstein analysts noted that the group’s wholesale channel performance was better than expected, while retail was in line with forecasts. Prada did slightly better than forecasted (-0.8% vs. -1.3%), while Miu Miu was broadly in line with consensus (+28.6% vs. +29.2%).
Photo from Prada
