The design may already be presented as early as this year. And according to Bentley, the interiors will be as beautiful as leather interiors. But instead they will be materials made from mushrooms, jellyfish and other things. Using a label which, especially nowadays, is currying great favour with those in the marketing world, they will be vegan interiors. Bentley is announcing that it is currently working on the first luxury car designed to scratch the itches of a section of the public stung by the animal welfare bees in their bonnets. The announcement was made at the Future of Car summit held in London on 10 May by the brand’s Design director (Stefan Sielaff), with words (quoted from the British website autoexpress.co.uk) that do anything but conceal the commercial motives behind the move. “You can’t sell an animal-containing product like a Bentley, with 20 leather hides, to someone with a vegan lifestyle,” he said. “We’ve been talking to these customers, in California especially, and they’re asking us what we can give them. We do a lot of custom-made and coach-built solutions, in conjunction with our colleagues at Mulliner, and therefore we want to satisfy these customers because they are the peak of a trend. This is why we will shortly present a Bentley with a vegan interior that provides a luxury sensation but in a different way”. Ethics are important, of course, as long as they help keep the cheques coming in.