The Jack Leathers plays in an aggressive price range

The Jack Leathers plays in an aggressive price range

How to win in a “very aggressive price range”. The Italian brand The Jack Leathers has succeeded in doing so by maintaining very competitive price lists, to say the least. “We are 30% below our competitors,” explained Franco Lucchese, CEO of John Peter di Asti, owner of the brand, “and every season we grow by…

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