Bye bye Covid. Milan’s Design week, with Salone del Mobile and the related Fuorisalone spread throughout the city, crashes the pandemic and returns to grind out the usual fair colossal numbers. Over 300,000 attendees, 15% more than 2022 with a renewed international roientation. A dimension, the latter, that also saw Lineapelle in the front row, protagonist on 20 April of a special leather networking activity involving a large group of Chinese architects.
Bye bye Covid
The numbers speak clearly. Indeed, very clear. And they push Milan’s Salone del Mobile (in the photos, from salonemilano.it) and its 2,000 exhibiting brands beyond the pandemic. 307,418 attendees at Fieramilano Rho from 17 to 23 April, from 181 countries: +15% compared to 2022. “This 61st edition was an international success and there is great satisfaction for having exceeded expectations”, says President Maria Porro (source: Ansa). “The attendance figures represent an exceptional result for which we have worked hard, in a deep and radical way, to give new senses and values to the fair and new experiences to the visitors who came to us”. 65% of the operators came from abroad. China was again the first country after Italy, followed by Germany, France, the USA, Spain and Brazil and India.
Lineapelle meets Chinese architects
While between Milan and Rho, Salone and Fuorisalone transformed Milan into the world capital of design, Lineapelle was the protagonist of a ‘study tour’ at the ADI Museum on Thursday, 20 April. Objective: to introduce all the pluses of Italian leather to a group of about 100 Chinese architects and interior designers from the real estate and luxury hotel segment. Lineapelle’s presentation was part of Design Milano, an event organised to celebrate the birth of the Italy Design Plus Association. In other words: the association founded by architects Pierfrancesco Cravel and Shuo Sun to create an international design community capable of connecting Italy and China. An important networking opportunity considering the growth potential of the luxury residential segment in Beijing. A potential that can open wide development horizons for Italian leather.