According to press talks, the offers for the purchase of Kate Spade are ready to be formalised at the end of the month. While the share price fluctuates regularly (with the -0.4% setbacks after days of growth to 6%), analysts are questioning the validity of the operation of merger and fusion. The two leading contenders for Kate Spade (valued brand 1.8 billion Euros) would be two big USA brands: Coach and Michael Kors. According to Wolfe Research, however, neither of the two pretenders, characterised by an adult audience, have the features to manage a brand voted the Millennials. Therefore, if the transaction goes ahead, the purpose of the minority shareholders (Caerus Investors and Jana Partners) to see growing sales with a change of ownership might be satisfied. On the other side, rumours that the Groupe Bruxelles Lambert of the Belgian tycoon Albert Frere (already a shareholder of LVMH) has brought his Hugo Boss share to 3% also signalling of plans to increase it again brought the German brand to grow of 6.86%.