D&G Chinese commercial is a very serious blow, rather than a simple faux pas, as products have been removed from China’s e-commerce portals

Products by D&G have been quickly removed, in 24 hours, from the digital shelves of Tmall (Alibaba group), JD.com, Suning, as well as Secoo, Vip.com, Yhd.com, NetEase Kaola and Ymatou. As reported by ANSA press agency, China’s major e-commerce portals, both the ones dedicated to luxury and the general ones, have decided to black out the articles made by Italian fashion designers Domenico Dolce and Stefano Gabbana. The action, more precisely the revenge, takes place immediately after, just one day later, the cancellation of the event, in Shanghai, during which the fashion brand was expected to present their new collection before the large and wealthy Chinese audience of buyers. According to AGI, the decision made by web retailers was allegedly imposed by Chinese top politicians. In fact, browsing through China’s social networks, you can read a few announcements released by some important representatives of China’s Communist Party: “Companies who want to make money in China while looking down on Chinese people, are bound to fail”. In other words, a simple, though harmful, diplomatic incident is turning out to be much more than that: it is a very serious blow. Advertising commercials (along with some treasonable social comments, coming from Stefano Gabbana’s account, possibly hacked) have irritated Chinese people; as a consequence of it, that brought to a black-out in the most important luxury market (in the picture, Stefano Gabbana sends an Instagram message to deny his responsibility for the offensive comments he allegedly made and, as well, report his account hacking).


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