BHV and Shein: footfall rises, but luxury is under siege

BHV and Shein: footfall rises, but luxury is under siege

BHV Marais, a Parisian retail icon, is experiencing a period of profound instability. The agreement with Shein — culminating in the opening of a vast store within its premises — has marked a turning point that some long-standing brands have refused to share. Windows have emptied, and many key labels have withdrawn from the department store. But…

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