Chanel joins Farfetch, while Monoprix aims at Sarenza. Wow! French brands invest in e-commerce

Chanel have bought out a minority share of Farfetch. The financial deal terms have not been made public, though Bruno Pavlovsky, president of the French fashion brand, cleared up, while talking to Reuters, that the project aims at new marketing and digital profiling tools: “We want to reinforce relationship with our customers”, he pointed out. In the meantime, Farfetch, currently associated with Chinese and Eurazeo and Temasek funds, keeps reinforcing their financial position prior to their listing at Wall Street (the listing estimate is going to be five billion dollars). Meanwhile, Reuters also report that Monoprix, one of the brands of the French large retailers, controlled by Groupe Casino, started up negotiations to buy out Sarenza, an online portal dedicated to footwear (their revenues amount to 250 million euros). According to the press agency, that would enable Monoprix to enhance their own digital market placement. Again, the financial deal terms have not been made public: allegedly, negotiations are due to come to an end, either positive or negative, shortly.


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