Burberry cannot afford to raise prices if it doesn’t raise the quality of its products. The British brand is elevating its positioning. It’s a forward step done with the arrival of creative director Daniel lee. Now the goal is to bring the average price of handbags to a similar level as those of competitors, and […]
“Hermès has a demand 4 to 5 times its offering”. It knows that some luxury analysts claim the French brand is the most resilient luxury company when it comes to crisis”. But it’s not just a matter of the availability of offers, as there are other factors. It’s not by chance that other luxury brands […]
Luxury needs to sell. It tries to keep away from discounts or promotions, but has identified a facilitating agent for purchases: payment in instalments. Ahead of China’s Singles Day on Saturday, 11 November, Gucci and Burberry are attracting Tmall shoppers with a 24-month interest-free instalment plan. This gives them access to priority search placements and...
Permeability of organizers. Black market for invites. Staff passes and closed lists not being so close. Have you ever wondered how PETA manages to get into fashion shows even if they are supposed to be closed-out events, on paper? Those not spending time in the fashion context, but sometime sees vegan militants on social media,...
Demonize leather, as done with fur. So as to marginalize it, have the public disliked it and therefore inconvenient for brands and designers. The political design of vegan associations such as PETA is clear: the incursions during the latest Coach and Hermès fashion shows mark the raising of the magnitude of the confrontation. Vogue Business […]
What will remain of this Paris Fashion Week? The international catwalk shows have come to an end: it’s time to make a selection of what are the next it-bags and footwear models we will wear next summer. But, before we get into the best of the catwalks, as a last ditch effort to Paris Fashion...
The merry-go-round of September fashion weeks is about to start again. It will be New York fashion shows (8-13) to inaugurate the tour de force in view of the Spring-Summer 2024 season. The Big Apple will host the fashion shows of over 71 brands. Highlights on the calendar include the return of Ralph Lauren and...
Exclusivity is the secret behind Brunello Cucinelli’s growth. For the third time this year, the Umbria-based company has raised the forecasts for 2023. Now it expects the yearly growth to be +19% on 2022. “Exclusivity and rarity allow a company to last a century. A business needs courage to remain exclusive”, says the entrepreneur (photo […]
It is the USA that is holding Burberry back, but at the same time launching Brunello Cucinelli. Both, however, are making important progress in China (which, however, has a relative weight in the Italian brand). Cucinelli confirms that it is a brand on the upswing. Burberry recorded a good quarter, also thanks to leather goods....
The Daniel Lee effects awakens China. The ex-creative director of Bottega Veneta went on to guide Burberry’s style from September 2022 onward, and his impact has been clear even since. This is especially true in China, where the return of the brand’s classic motif has awoken “dormant” clients. The English brand has been in China...
Burberry and Gucci won their legal battles. While the letter “S” continues to generate controversy between Skechers and Steve Madden. The distinctive sign of a brand cannot be used in any product. Even those not sold by the luxury brand itself. That’s the decision of the court that sided with Gucci (for the green-red-green combination) and Burberry (for […]
Burberry thanks leather goods. During the fiscal year that ended on April 2023, comparable sales of leather goods (considering the same number of stores), grew 12%. During the 4th quarter, the increment was 15% thanks to the recovery of the Chinese market. To compare the result, coats’ sales, another strong category for the brand, grew […]
It’s sort of a multi-level news that comes from Turin and sees British brand Burberry and Italian Pattern involved. The former made the purchase, including employees and plant that already used to produce for it. Meanwhile, the latter is focusing on developing and consolidating its cluster thanks to the liquidity from the sale and keep […]
The bankruptcy of Silicon Valley Bank, the precipitous rescue of Credit Suisse. Finance is in turmoil and stock market players are looking for certainty. Citi Bank turns the spotlight on luxury, and suggests four sure-fire investments. These indications for once do not concern the usual high-end molochs (LVMH, Kering and similar), but smaller holding companies...
Crazy idea: Alessandro Michele at Moschino? After all, who else but Gucci’s former creative director could take Jeremy Scott’s place (left, in the Shutterstock photo)? On social media, fashion experts launch into bold hypotheses that, however, trace a different trajectory for Michele, naming Lanvin, Chanel and Givenchy. Returning to Moschino, the separation from Scott opens,...
A rethinking of the shoe is underway. Recent fashion weeks confirm it. Trainers have entered a tired phase. For men, brands are offering loafers and for women, boots and low heels. This does not mean that we are moving towards a fashion without trainers. But that, perhaps, the monopoly of sportswear is coming to an...
Louis Vuitton has chosen American musician Pharrell Williams to replace Virgil Abloh more than a year after his death. Williams, 49, a music producer and streetwear entrepreneur, is the new creative director of the brand’s menswear line. It is Pietro Beccari‘s first move as CEO of the 20 billion euros brand. The appointment takes effect […]
It’s an important endorsement the one by Adolfo Urso, minister of “Imprese and made in Italy”. Until this moment, legislation on banning the destruction of unsold products has moved slowly and with little coherence. Some countries have already applied laws on the matter, such as France with its “anti-gaspillage” legislation. Meanwhile, some brands such as Burberry, […]
At the end of the day, the brands that flaunted their bombastic farewells to exotic leathers helped those same exotic leathers to appear more precious and exclusive in the eyes of the public. Yes, because while the likes of Chanel, Burberry and Hugo Boss have stopped using crocodile, alligator or python, brands like Hermès, Louis...
China slows the quarterly results of Richemont and Burberry (even with the latter’s leather goods segment continuing on its positive trend). All the while, LVMH is getting closer to publishing its 4th quarter data and reaching new highs on the stock market. Financials disclosed by Richemont and Burberry have put in black and white the...
